How to grow your Instagram account is one of the hottest questions I am getting from clients, friends and family. First of all you should identify if Instagram is the best platform at all for your business. Second, spend some time researching to identify your community, where they hang out online, what are their interests, what hashtags are they using, what content prompts them to comment and share.
A smaller engaged relevant audience is better than a huge un-engaged audience - quality over quantity. I often find some of those with 1000's of followers have either bought them or played the follow/unfollow game! The follow/unfollow is a spammy tactic, and when local businesses do it I find it quite offensive and take my business elsewhere. Just don't use it. You will never be able to grow super quick and on top of that you are put in a "rut" in the Instagram algorithms eyes. Meaning you can have 1000's of followers but look at the individual posts. If they are not being engaging, getting likes or shares then those followers really don't bring any value to your business.
Here are some valuable tools to use when trying to grow your account authentically:
Likes and followers are vanity metrics that do not yield high ROI, but if that is important for your client you can organically grow an audience by cross-promoting on your other social platforms, include links in email signatures, etc. or run a paid Instagram campaign and even use influencers (local influencers are best). Our focus at Lake Lanier Social Media is on engagement to build a strong, loyal following and the rest will follow!
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