Who do you have handling your Marketing Segmentation on social media platforms? Remember, it is not just cities, states or countries you will need to focus your efforts. You must take it even further and break it down into demographic, geographic, psychographic, and behavioral segments. Of course, you can not market to everyone, and you shouldn’t. Use your marketing efforts effectively by creating a target market strategy that speaks directly to your potential buyers. To understand each marketing segment ask yourself these four questions:
GIVE before you ASK! I love finding opportunities to help fellow business owners in my community. When I meet a business owner I ask “What can I do to help you grow your business?” I know it will come back to me ten-fold if I give generously of my time and advice. It is so beneficial to partner with local business owners who truly care about servicing all your business needs.
As the holiday season approaches it is important, now more than ever, for us all to make a conscious effort to support our local businesses. These business owners are not just business owners, they are our neighbors, our friends, family, acquaintances, and holiday event attendees. The money they keep in the comfy confines of your city trickles down more than money spent at the national brands.
Keep Lake Lanier Social Media in mind for your webdesign needs. Creating websites has become second nature since 2002. I have built more sites than I can count! Additionally, I will utilize social media to drive business to your website. If you think a webpage is too much to deal with think again as I will do all the work for you! Contact me today and let me give you a free evaluation of your site and how I may be able to help you best! And again, don't forget to shop local, buy local!
Here are some tips on how to increase your SEO rankings using Image Optimization. Think of this as alternative forms of content you can use to drive traffic and boost your SEO. From our past blog posts, you learned about descriptive text, now you must insert alternative texts, commonly referred to as “alt texts” or “alt tags”. These alternative texts describe what the image is before placing it on your website. When Google sends bots to learn what is on each page of your website, alternative texts provide content for search engine "spiders" to skim and credit your website.
An example for the image above would be: alt=“[2019 SEO Image Optimization Google Search Analytics]”. It is important that you work closely with your web designer or social media consultant on how image file names and alternative texts should be created.
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