4 Questions to Ask When Finding Your Target Market

Who do you have handling your Marketing Segmentation on social media platforms? Remember, it is not just cities, states or countries you will need to focus your efforts. You must take it even further and break it down into demographic, geographic, psychographic, and behavioral segments. Of course, you can not market to everyone, and you shouldn’t. Use your marketing efforts effectively by creating a target market strategy that speaks directly to your potential buyers. To understand each marketing segment ask yourself these four questions: 

1. Demographic: What is the consumer's age, gender, family size, religion, nationality, income, and education level? 
2. Geographic: What country, region, city or area a potential consumer reside? 
3. Psychographic: What are consumer's lifestyles, personalities, interests, opinions, social class, habits, and activities? How can we better ascertain their needs?
4. Behavioral: How much does your target market know about your product or service? 

Learning the ins and outs of your target market may take time but it is not too difficult when you understand marketing segmentation. Once you establish a target market, you can better customize your services and products to meet your targets’ wants and needs. Have you segmented your market yet? 

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