What is SWOT Analysis?

​When a client asks me to look over their website I simply rely on what I used to teach my Marketing 101 students, the SWOT analysis.  This type of analysis is commonly used in marketing and business as a way to identifying what is and is not working in a company.  What are the company's strengths, weaknesses, opportunities and threats that are visible within the business.  

​Social Media Managers, like me, set out to identify all of the positive and negative elements that may affect any new proposed venture or product.  

The following is a condensed check lists which highlight questions that I may ask when conducting a SWOT analysis:  

Strengths

• What makes your company unique?

Weaknesses

• What problems could be avoided?

Opportunities

• Do new markets exist for the company’s products/ services?

Threats

• What are competitors doing well?

For a detailed list of what I may ask, contact me for more information! 

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