Here are some tips on how to increase your SEO rankings using Image Optimization. Think of this as alternative forms of content you can use to drive traffic and boost your SEO. From our past blog posts, you learned about descriptive text, now you must insert alternative texts, commonly referred to as “alt texts” or “alt tags”. These alternative texts describe what the image is before placing it on your website. When Google sends bots to learn what is on each page of your website, alternative texts provide content for search engine "spiders" to skim and credit your website.
An example for the image above would be: alt=“[2019 SEO Image Optimization Google Search Analytics]”. It is important that you work closely with your web designer or social media consultant on how image file names and alternative texts should be created.
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