ARE PRESS RELEASES STILL BENEFICIAL?

​Publicity.  That's what it's all about right?  You want your business to be newsworthy.  Simply relying on social media and a website might not be enough to get your efforts noticed.  Here are some quick "easy" ways to get people to notice your business or new product: 

1.  Submit a Press Release:  Write something brief yet exciting about your company or new product and send it to the media.  

2.  Write a Blog or Magazine Article:  You're the expert about your own business and can provide that expertise when writing about what interests you.  Do you love your product or service so much that you use it too?  You should write about it and send it to newspapers, magazines, blogs, etc.  This is a great way for you to reach your target market!  

3.  Create Graphics:   Have you created online graphics for your website or Facebook, Instagram, or Twitter?  If they are relevant to you business, you should submit those to showcase new happenings within your company, new products or service offerings.

Free publicity actually gives more credibility to a company and can actually benefit your SEO.  It's also not just another company-paid advertisement.  Unfortunately, the downside is that sometimes publicity can hurt a businesses image and you have no control over this type of publicity.  Positive or negative, publicity is free and it creates more traffic and increases your ROI.

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