Who do you have handling your Marketing Segmentation on social media platforms? Remember, it is not just cities, states or countries you will need to focus your efforts. You must take it even further and break it down into demographic, geographic, psychographic, and behavioral segments. Of course, you can not market to everyone, and you shouldn’t. Use your marketing efforts effectively by creating a target market strategy that speaks directly to your potential buyers. To understand each marketing segment ask yourself these four questions:
When a client asks me to look over their website I simply rely on what I used to teach my Marketing 101 students, the SWOT analysis. This type of analysis is commonly used in marketing and business as a way to identifying what is and is not working in a company. What are the company's strengths, weaknesses, opportunities and threats that are visible within the business.
Social Media Managers, like me, set out to identify all of the positive and negative elements that may affect any new proposed venture or product.
The following is a condensed check lists which highlight questions that I may ask when conducting a SWOT analysis:
For a detailed list of what I may ask, contact me for more information!
If you have a small business it can be difficult to call attention to your website without having to shell out a bunch of money. That's where Lake Lanier Social Media can help!
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See the app in action on The Blue Hydrangea, Gifts and Apparel page!
Bringing you new innovative ways digital and social media marketing strategies can exemplify your business!