 Here are some tips on how to increase your SEO rankings using Image Optimization. Think of this as alternative forms of content you can use to drive traffic and boost your SEO. From our past blog posts, you learned about descriptive text, now you must insert alternative texts, commonly referred to as “alt texts” or “alt tags”. These alternative texts describe what the image is before placing it on your website. When Google sends bots to learn what is on each page of your website, alternative texts provide content for search engine "spiders" to skim and credit your website.
An example for the image above would be: alt=“[2019 SEO Image Optimization Google Search Analytics]”. It is important that you work closely with your web designer or social media consultant on how image file names and alternative texts should be created.  When a client asks me to look over their website I simply rely on what I used to teach my Marketing 101 students, the SWOT analysis. This type of analysis is commonly used in marketing and business as a way to identifying what is and is not working in a company. What are the company's strengths, weaknesses, opportunities and threats that are visible within the business.
Social Media Managers, like me, set out to identify all of the positive and negative elements that may affect any new proposed venture or product. The following is a condensed check lists which highlight questions that I may ask when conducting a SWOT analysis: Strengths
For a detailed list of what I may ask, contact me for more information!  When writing an online article or blog post, if you are wondering whether you should add an image to your post, the answer will always be “YES!”. Images make an online article or blog post more meaningful and can actually contribute to improving your SEO. In this post, you will learn the steps that should be taken to fully optimize an image for SEO. Tip #1: Use Descriptive File Names The name of your image file gives Google clues about the subject matter of the image. The more information the Search Engine crawlers find on your page, the better your ranking results will be. Try to making your file name a simple but good description of the subject matter of the image. For example, lake-lanier-social-media.jpg is more effective than IMG000773.JPG. Descriptive file names can also be useful to visitors to your website: If Google is unable to find appropriate text, in the page where computer bots find the image, Google will use the file name as the image's sample in the search results. For more information on how I can help increase your web traffic, contact me at [email protected]!  |
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