When a client asks me to look over their website I simply rely on what I used to teach my Marketing 101 students, the SWOT analysis. This type of analysis is commonly used in marketing and business as a way to identifying what is and is not working in a company. What are the company's strengths, weaknesses, opportunities and threats that are visible within the business.
Social Media Managers, like me, set out to identify all of the positive and negative elements that may affect any new proposed venture or product.
The following is a condensed check lists which highlight questions that I may ask when conducting a SWOT analysis:
For a detailed list of what I may ask, contact me for more information!
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