Lake Lanier Social Media
  • Home
  • Our Story
  • PACKAGES
    • Facebook Plus
    • Instagram Plus
    • Basic Set Up Plus
    • Website Creation and Maintenance
    • Website and Social Media Creation and Maintenance Package
    • Blogging Package
  • Tips
  • Work With Us

Content Calendars: My Game Changer

8/23/2018

 
Picture
As a Social Media Content Manager I often hear these comments from local business owners:  

"OMG! I should probably post something about that shouldn't I?"
"I have a Facebook, but I just don't have time for all that other 'stuff'." 
"I don't have any time to bother with social media, I'm swamped with just working on my business." 

For myself, I need a theme and the way to accomplish this is to stay organized.  A weekly content calendar is so important when managing my clients!  I love the idea of a schedule and choosing to rock only 2-3 platforms. Nobody wants to work with a brand that is spread thin – that’s just no fun at all.  A content calendar that drives all content has been a game changer for me and my sanity. I still have time to spend with my family and I still have my sanity as a result.

Now, how can I help you build your Content Calendar this week?  

BUSINESS OF THE MONTH: AQUABELLY LAKE LANIER

5/10/2018

 
Picture
aquaBelly Fitness of Lake Lanier offers moms, moms to be, as well as women that are preconception,  who are looking to become more fit prior to pregnancy easy-to-follow classes. The classes are even perfect for the fit "baby boomer".  Based out of Gainesville, Georgia, aquaBelly of Lake Lanier offers a variety of classes!  Check them out today!

5 Tips For Growing Your Instagram Account - Authentically

1/22/2018

 
5 Tips For Growing Your Instagram Account - Authentically
How to grow your Instagram account is one of the hottest questions I am getting from clients, friends and family. ​First of all you should identify if Instagram is the best platform at all for your business. Second, spend some time researching to identify your community, where they hang out online, what are their interests, what hashtags are they using, what content prompts them to comment and share.

A smaller engaged relevant audience is better than a huge un-engaged audience - quality over quantity. I often find some of those with 1000's of followers have either bought them or played the follow/unfollow game! The follow/unfollow is a spammy tactic, and when local businesses do it I find it quite offensive and take my business elsewhere. Just don't use it. You will never be able to grow super quick and on top of that you are put in a "rut" in the Instagram algorithms eyes. Meaning you can have 1000's of followers but look at the individual posts. If they are not being engaging, getting likes or shares then those followers really don't bring any value to your business.

Here are some valuable tools to use when trying to grow your account authentically:
  1. Content, content, content! Develop content that speaks to their interests and tells a unique story.
  2. ​Definitely use hashtags in your posts to increase your discoverability on social media as well as your website. Start off using the maximum 30 hashtags and geo tagging, remembering to pinpoint only relative tags that relate to your post and businesses.
  3. Don't use the lame "follow unfollow" tactic, it used to be the "IG gospel"...no more! Now Instagram is on to them and just wait for summer 2018. They're in for a rude awakening!
  4. Using captivating photos. As an Instagram user, I am sure that many can agree that we do not like to see promotional pieces. We want to see artistic, eye catching photos!
  5. Focus on the Marketing Segmentation (demographic, geographic, psyhographic and behavioral) background of your customers. Why are your services worthy of a like and follow? How does your product or service make a difference in their lives? How can they contact you?

Likes and followers are vanity metrics that do not yield high ROI, but if that is important for your client you can organically grow an audience by cross-promoting on your other social platforms, include links in email signatures, etc. or run a paid Instagram campaign and even use influencers (local influencers are best). Our focus at Lake Lanier Social Media is on engagement to build a strong, loyal following and the rest will follow!
<<Previous
Forward>>

    Welcome! 

    Bringing you new innovative ways digital and social media marketing strategies can exemplify your business!

    Archives

    January 2020
    November 2019
    August 2019
    August 2018
    May 2018
    January 2018
    September 2017
    May 2017
    January 2017
    November 2016
    September 2016
    July 2016
    May 2016
    March 2016
    January 2016

    Categories

    All
    Business Of The Month
    Content Calendar
    Increase Web Traffic
    Press Releases
    SEO
    Social Media Growth
    Social Media Management
    Support Local Business

    RSS Feed

 © 2020 Lake Lanier Social Media
  • Home
  • Our Story
  • PACKAGES
    • Facebook Plus
    • Instagram Plus
    • Basic Set Up Plus
    • Website Creation and Maintenance
    • Website and Social Media Creation and Maintenance Package
    • Blogging Package
  • Tips
  • Work With Us